Television Sponsorship Forms and Program Subject Matter
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منابع مشابه
Counteracting tobacco motor sports sponsorship as a promotional tool: is the tobacco settlement enough?
OBJECTIVES This study sought to quantify television advertising exposure achieved by tobacco companies through sponsorship of motor sports events and to evaluate the likely effect of the Master Settlement Agreement on this advertising. METHODS Data from Sponsors Report, which quantifies the exposure that sponsors of selected televised sporting events receive during broadcasts of those events,...
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